Outdoor fashion photography is one of the best and easy to learn form of photography, all you need is to keep in mind and practice some basic rules which can make your photos stand out from the rest.
Being a photographer, it might have happened with you a lot of times when your friends request you to clicks some amazing photos for them.
So I thought of writing down 9 basic tips to help you click those outstanding outdoor fashion photos. Here we go:
1. Scout the location a day in advance:
It is always a great idea to plan your location some days in advance to avoid wastage of time during your day of shoot. Visit your location at least a day in advance and plan out the frames you would for sure want to click during your outdoor fashion shoot. Make sure there are no restrictions and you are allowed to click photos at the location you choose.
2. Make the model comfortable:
Expressions of the model is one of the key element of fashion photography. It is always great to spend some time with your model and exchange some words with each other before the shoot begins to make your model comfortable during the photo shoot.
Adding to that, continuously complimenting the model about his/her poses and expressions help the model relax and more confident.
3. Using the natural light:
Unlike the artificial light source, controlling the intensity and direction of the natural light source is not in our hands. But we can overcome this by placing our model in such a way that we can get the desired amount and direction of light in our frame.
Personally, I prefer placing my model in such a position that the natural light falls on the face either from the side or it falls on the hair and shoulders from the back creating a majestic look. In case of using the back light approach, it would be great if you can use a strobe light/flash or a reflector to properly expose the face and body.
If possible, avoid placing your model directly facing the sun, as it will result in hard and deep shadows and will wash-out the natural color of the face.
4. Using a flash as a light source for fashion photography:
Who does not love dramatic photos with a dark background and a directional light source focusing on the model? It is always a great idea to carry a flash light along while going for an outdoor fashion photo shoot. Add some creativity to your photos by under-exposing your background by setting the exposure compensation on your camera to -2 stops, then give a directional light on your model using the flash. That’s it, see the image below for some inspiration.
5. Using the correct lens for fashion photography:
Carrying the apt lens in your camera bag during the outdoor fashion photoshoot is important. One must have a basic knowledge of what role does a specific kind of lens play in fashion photography, be it a wide-angle lens or a telephoto lens.
The basic is simple, the longer the focal length, the shallower will be the Depth of Field and more flattening it will be to the models face and body and vice-a-versa for shorter focal length. Wide-angle lenses help you capture the overall perspective with everything in focus and longer focal length help you get rid of unwanted and distracting background.
My personal favorite lenses are Canon 70-200 mm IS II and Canon 50 mm f/1.8 as these lenses help me frame both full body and waist length and even close-up portraits.
6. Use reference photos for poses:
From my personal experience, I always prefer to carry some reference photos during a fashion photo shoot to make sure the model does not get restricted with cliche poses and it helps me come up with something new and interesting.
Always make sure you do your homework and get some reference photos of noted photographers. There is nothing wrong in it, trust me it will save you a lot of time and will get you some excellent results.
7. Experiment with camera angle:
Clicking photos at the eye level is not a thumb rule for outdoor fashion photography. It is always fun to try and position your camera at a high or low angle to get some out of the box frames and perspective while keeping the focus on the eyes.
To get a low angle shot, either make your model stand or climb up a ladder or you can bend a little to go below the waist level of the model and click some frames. The other way could be that you climb up to a certain level to achieve a higher angle view and give your shot a different perspective.
8. Focus on the eye:
Who ever said “The eyes are the window of the soul” stated it correct. That is the reason why you should always set your focus on your model’s eye, the one closer to the camera.
As a good fashion photographer, it is your job to bring our the emotions of the model and make its presence felt in your photos. Adding a catch light in the eyes would be like a cherry on top of the cake.
9. Always shoot in RAW:
RAW vs JPEG: Let’s put this in simple words, while shooting in JPEG format, your image gets compressed and loses all the details and data and leave you with a file which has very less editing capabilities. You are restricted and can not re-edit your image by going back to the original data. The RAW format is just the opposite, it retains all the data that your camera captures and does not lose any information or details from the image.
Once I clicked a beautiful frame, but later realized that it was under exposed. Thankfully I had clicked that image in RAW format, so all I had to do is open the image in Adobe Lightroom and increase the exposure. That’s it, since them I am a big time fan of RAW format and make sure whenever I am shooting, my camera is set to RAW format.
Photo and Article by Writer -photographer :- Kunal malhotra
You can check his FB page :-https://www.facebook.com/kunal.malhotra1